Selasa, 27 Januari 2015

[D606.Ebook] Ebook Lived Religion in America: Toward A History of PracticeFrom Brand: Princeton University Press

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At once historically and theoretically informed, these essays invite the reader to think of religion dynamically, reconsidering American religious history in terms of practices that are linked to specific social contexts. The point of departure is the concept of "lived religion." Discussing such topics as gift exchange, cremation, hymn-singing, and women's spirituality, a group of leading sociologists and historians of religion explore the many facets of how people carry out their religious beliefs on a daily basis. As David Hall notes in his introduction, a history of practices "encompasses the tensions, the ongoing struggle of definition, that are constituted within every religious tradition and that are always present in how people choose to act. Practice thus suggests that any synthesis is provisional."

The volume opens with two essays by Robert Orsi and Dani�le Hervieu-L�ger that offer an overview of the rapidly growing study of lived religion, with Hervieu-L�ger using the Catholic charismatic renewal movement in France as a window through which to explore the coexistence of regulation and spontaneity within religious practice. Anne S. Brown and David D. Hall examine family strategies and church membership in early New England. Leigh Eric Schmidt looks at the complex meanings of gift-giving in America. Stephen Prothero writes about the cremation movement in the late nineteenth century. In an essay on the narrative structure of Mrs. Cowman's Streams in the Desert, Cheryl Forbes considers the devotional lives of everyday women. Michael McNally uses the practice of hymn-singing among the Ojibwa to reexamine the categories of native and Christian religion. In essays centering on domestic life, Rebecca Kneale Gould investigates modern homesteading as lived religion while R. Marie Griffith treats home-oriented spirituality in the Women's Aglow Fellowship. In "Golden- Rule Christianity," Nancy Ammerman talks about lived religion in the American mainstream.

  • Sales Rank: #1079022 in Books
  • Brand: Brand: Princeton University Press
  • Published on: 1997-10-27
  • Released on: 1997-11-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .61" w x 6.14" l, 1.02 pounds
  • Binding: Paperback
  • 280 pages
Features
  • Used Book in Good Condition

Review
"David D. Hall addresses the gap between academic theology and the diverse ways people of faith 'live religion' in their circumstances."--The Christian Century

From the Back Cover

"A fascinating collection that graphically demonstrates how participants become subtle theologians of 'lived religion' in America, from Ojibway hymn-singing to rustic homesteading and the 'Women's Aglow' movement."--John Butler, Yale University

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Jumat, 23 Januari 2015

[A161.Ebook] Download Ebook The Rise and Fall of Project Camelot : Studies in the Relationship between Social Science and Practical PoliticsFrom The MIT Press

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Articles and papers representing the viewpoints of social scientists, political scientists, and statesmen who were involved in the highly controvesial project.

  • Sales Rank: #4691030 in Books
  • Published on: 1967-08-15
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Binding: Paperback
  • 421 pages

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[R947.Ebook] Ebook Download L'Echappee Belle (French Edition), by Anna Gavalda

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125pages. poche. Broch�.

  • Sales Rank: #3486130 in Books
  • Published on: 2012-05-02
  • Original language: French
  • Number of items: 1
  • Dimensions: 6.97" h x .39" w x 4.33" l,
  • Binding: Mass Market Paperback

Language Notes
Text: French

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0 of 0 people found the following review helpful.
Happy Cuatomer
By brujalada
The book was just as described.

1 of 1 people found the following review helpful.
Fr�res et saeurs: un tr�s fort lien
By Katia G.
Ce n'est pas le meilleur livre que j'ai lu d'Anna Gavalda, mais il faut le lire parce qu'il y a beaucoup de sentiment. Apr�s j'avais plus envie encore d'avoir des fr�res ou des saeurs. C'est l'histoire du Garant, une jeune fille et ses fr�res et saeurs: Lola, Simon et Vincent. Ils sont maintenant adultes. Comme tout le monde, eux aussi ont connu des exp�riences bonnes ou mauvaises. Un apr�s-midi, comme quand ils �taient jeunes, ils prennent une pause de toutes leurs affaires quotidiennes pour rester ensemble. Pour revivre un peu de leur jeunesse pour se rappeler comme cela a �t� et qu'ils vont rester unis pour l'�ternit�.

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Senin, 19 Januari 2015

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  • Published on: 1905-07-16
  • Binding: Spiral-bound

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Senin, 12 Januari 2015

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Her Alpha Wolf, by Regina Shiderly

Gwen Daly needed a keeper.
Simon Walker was just the man to take her in hand.

When Gwen had to run from the city after seeing her boss murdered by werewolves, Simon Walker was the one she ran to even though they were strangers.

Gwen was bitten by one of the werewolves and now she is changing. Simon is an Alpha werewolf in charge of the Old Towne pack. When Gwen runs to him, he welcomes her into his pack.

Gwen is a virgin looking for that special guy. Simon is ready to settle down but he has very particular tastes when it comes to the woman he’ll make his—he wants a woman who will be his very own baby girl.

This erotic romance novella is intended for mature audiences only. Content includes age play, domestic discipline, bdsm, virgin first time sex, and an alpha male who intends to get his way. If such content is offensive to you, please do not buy or borrow this book.

  • Sales Rank: #265376 in eBooks
  • Published on: 2015-06-01
  • Released on: 2015-06-01
  • Format: Kindle eBook

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2.5 stars for her Alpha Wolf
By JOELLE
I don’t often read paranormal stories and this is my first with werewolves/shifters! Sometimes you have to try something new. The author mentions that the paranormal element is very light and that is true! Apart from mind reading ghost Bailey who shows a few times and 2 transformations to/from werewolves in the beginning … that’s it!

This book has a lot happening in 123 pages and it feels unfinished. We get a glimpse of Gwen’s wolf trying to come to the surface but that’s it. Since the book starts with werewolves, Simon is one, Gwen becomes one and the title is “Her Alpha Wolf” I would have expected to read about her transformation too. Even though I’m glad the paranormal parts were light in this book, I missed this. It didn’t feel complete…

This is the 3rd book I read with a Daddy Dom and Little Girl and I’m open to reading this. Simon is very dominant and Gwen a very submissive women that really needs to be taken care of. Some parts were really sweet but the parts with a diaper, playpen and sippy cup were a little bit too much for me! I know that in the book description the diaper is mentioned but honestly I was a little bit clueless and thought that had something to do with the werewolf part …

What I didn’t like and you read that in a lot of books is the bare sex without talk about STDs and birth control. And then there is the second sex scene where Simon takes her other hole. If you take into consideration that she was a virgin their first time and this is only their second time and this time he already goes for her other hole with little preparation! Their ‘relationship’ is too rushed for me. But as I mentioned this book is only 123 pages…

Since I knew what I was getting into (paranormal elements and ‘diaper’) I’m taking that in consideration for my rating and give this book 2.5 stars. It was too rushed and feels unfished to me.

*** I received this book for free from the author through The Fifty Shades Support group on Goodreads in exchange for a honest review ***

0 of 0 people found the following review helpful.
All about the D
By Daria
~~ARC Gifted~

Oh yeah I love when I find a new to me author and luck would have it me finding Regina Shiderly. She made me laugh and I had so much fun reading Her Alpha Wolf. I wasn’t sure about it when I looked at and found myself pleasantly surprised and glad that I picked it.

The storyline a mixture of two of my fav genres and one genre that is my first time reading. I loved the characters, it was easy to picture in my mind their personalities.
Its really nothing wrong with needing a keeper, and little miss Gwen is about to see the light. She is so easy going that she loses sight on what’s important, herself. Not getting enough sleep, not eating right and not being able to say no...after a while will wear on you.

Simon is all about his word is law period, as the Alpha he protects what’s is even if they haven’t accepted it yet. (smiles) When Gwen just about falls in his lap, he’s quick to scoop her up as if she was a little doll to be taken care of. Simon sees in Gwen what she’s feeling but has brought it out to light. With patience, discipline and guidance he is sure he will be able to bring out and take care of her needs.

It was nice to watch Gwen fall into herself even still pushing the line, but accepting once she is guided to the path. Simon showed his Dom instincts from the very start his patience but firmness not only shows his strength but shows that he cares.

I want more! Yep loved it, just the right length, fun sexy and sassy. With hints of shifting and the beastly attributes. (Id have loved to seen a bit more) the bit of danger just added a layer to an already wonderful story. Oh Oh and I love his sister!! Grins. Enjoy

0 of 0 people found the following review helpful.
A lot is packed into this "little" gem
By Willow Madison
I am at a loss for words with this one. I'm still smiling and shaking my head from the whirlwind that is this "little" book. So much is packed into this novella that it's a bit schizo in a really good way. Don't believe me?

*inhaling deeply to try to get this all out in one shot*

There's werewolves, ghosts, murder, intrigue, environmental awareness, a needs-to-be-b!tch-smacked-into next-week jealous ex-girlfriend

*catching my breath here, like I'm on the twelfth day of that Christmas song*

ruffians, guns, Alpha-yumminess, a buttload of humor, spankings, age-play, AND diapers.

I think I just heard a record scratch to a halt on that last bit. heehee

Yes - this is a Daddy n little one age-play story too. A new sub-genre for me and not really my cuppa I don't think.

So why did I rate it a 5* then?

I knew what I was getting into, so why fault a well-written book just because I don't find a piece of it to be my personal kink? The age-play is well thought out and was actually very sweet and nice. It didn't get me squishy in my panties, but I did appreciate the emotional aspects that were explained in a thought-provoking manner.

The story was very creative - I mean, it kinda would have to be to include all of that and still be cohesive and fun to read, right?! I'll be checking out other books by this author, just might bypass the age-play ones for now ;)

Honest review given in exchange for ARC that was generously provided by author so I could meet my GR group reading challenge this week - thank you!

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Kamis, 08 Januari 2015

[I643.Ebook] Ebook Imaging Her Erotics: Essays, Interviews, Projects, by Carolee Schneemann

Ebook Imaging Her Erotics: Essays, Interviews, Projects, by Carolee Schneemann

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Imaging Her Erotics: Essays, Interviews, Projects, by Carolee Schneemann

Imaging Her Erotics: Essays, Interviews, Projects, by Carolee Schneemann



Imaging Her Erotics: Essays, Interviews, Projects, by Carolee Schneemann

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Imaging Her Erotics: Essays, Interviews, Projects, by Carolee Schneemann

Carolee Schneemann is one of the pioneers of performance, installation, and video art. Although other visual artists, such as Salvador Dali and Yves Klein, had used live self-portraiture and performance as a vehicle for public provocation, Schneemann was among the first to use her body to animate the relationship between the world of lived experience and the imagination, as well as issues of the erotic, the sacred, and the taboo. In the 1960s, her work prefigured the feminist movement's sexual self-assertion for women, and by the mid-1970s, her work anticipated the field of women's studies and its critique of patriarchal institutions. In the 1980s, she was one of the first to experiment with virtual environments.

Imaging Her Erotics integrates images from Schneemann's works in painting, collage, drawing, and video sculptures with written material drawn from the artist's journals, dream diaries, essays, and lectures. Encompassing four decades of her work, it demonstrates her profound influence on artists in all media. An opening essay by Kristine Stiles presents Schneemann's major themes and places her work in a historical context. Among other topics, the book covers Schneemann's response to the widespread use by artists of the ideas of theoreticians such as Georges Bataille, Jacques Derrida, and Jacques Lacan; her relationship to male artists such as Joseph Cornell, Robert Morris, and Claes Oldenburg; and reminiscences about her friends Ana Mendieta, Charlotte Moorman, and Hannah Wilke. The book also contains essays by Jay Murphy and David Levi-Strauss and interviews with the artist by Kate Haug, Linda Montano, and Aviva Rahmani.

  • Sales Rank: #2753550 in Books
  • Published on: 2001-11-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.25" w x 8.00" l, 1.10 pounds
  • Binding: Hardcover
  • 357 pages

From Publishers Weekly
From the perspective of today's art world, where "transgression" has become for many little more then a quick path to fame and notoriety, it is difficult to grasp the extraordinary bravery and daring of Carolee Schneeman, the pioneering performance artist whose career is lavishly documented in this volume. Decades before "The Body" became an object of safe academic discourse, Schneeman was putting hers on the line, creating a series of films, actions and performances perhaps most notably the majestically Dionysian Meat Joy of 1964 that have become touchstones not only in the history of performance art but also in the development of feminist aesthetics. By its very nature, performance is hard to capture between the covers of a book, but the quality and extent of the images presented here, while no substitute for having been there, capture events with an almost cinematic completeness. Also here in addition to a number of interviews and essays by such critics as David Levi-Strauss and Thomas McEvilley are a number of Schneeman's own writings, which include a description of a formative encounter with poet Charles Olson, whose patriarchal warning that classical drama died when "the c began to speak," Schneeman, with characteristic inventiveness, transforms into good career advice. In fact, from a spirited examination of Valerie Solanas to an elegy for slain colleague Ana Mendieta, Schneeman's writings form the book's core, and it is good to have them in one place. What emerges most powerfully from this book which also covers (with 150 illustrations) Schneeman's work in painting, photography and video is the artist's extraordinarily generous and questing personality. In an era when so much art seems directed at the audience with a sneer, Schneeman's Emersonian optimism and joie de vivre are both example and challenge.

Copyright 2001 Cahners Business Information, Inc.

From Library Journal
Complementing both Carolee Schneemann: Early & Recent Work 1960-1982 (o.p.) and More Than Meat Joy: Performance Works and Selected Writings (o.p. rev. ed.), this volume includes 150 black-and-white illustrations from Schneemann's vanguard works in addition to material from her journals, dream diaries, essays, and lectures spanning four decades. Schneemann's ecstatic and shocking oeuvre addresses sensational aspects of both the erotic and the political. Both innovative and provocative, her paintings, drawings, experimental films, and collages appeal to an underground audience. She is perhaps best known for Fuses (1960), her key contribution to avant-garde cinema, and traces of her performance piece "Meat Joy" (1964) appear in the works of Annie Sprinkle, Penny Arcade, Karen Finley, and Madonna. But her subversive expressions of female sexuality and experimentation with various media have not won her mainstream recognition. This highly representative volume offers readers a full sense of the diversity of this pioneer in performance art and ardent feminist's oeuvre. It is particularly valuable to performing arts collections because Schneemann's work remains so influential. However, as is often the case with performance stills, the black-and-white photographs fail to translate each work's vitality, making it difficult to perceive the profusion of Schneemann's performance pieces. Recommended for larger academic libraries with specialized collections in feminist or performance art or experimental theater. Rebecca Tolley-Stokes, East Tennessee State Univ. Lib., Johnson City
Copyright 2001 Reed Business Information, Inc.

From Booklist
For four decades, Schneemann has questioned every premise about the creating and viewing of art and Western civilization's ideal of femaleness in works that boldly dissect the taboo and the sacred. Always controversial and often misunderstood, Schneemann's intellectual and formal yet intuitive and emotional work is finally accorded the comprehensive attention it deserves in this stimulating and well-designed volume. Schneemann's writings are paired with illuminating interviews and critical assessments, and all are accompanied by reproductions of her radical films, performance pieces, and installations. A painter first, Schneemann became involved in breaking down barriers between pictorial space and "real" life after working as an artist's model and experiencing firsthand the suffocating misogyny of the early 1960s. Using her body as a medium and making the passive female nude come alive as an erotic and kinetic entity, she confronts the fears that the depiction of the female body arouse on both personal and political planes. Demanding and unsettling, Schneemann and her work are a vital force in the evolution of art and justice. Donna Seaman
Copyright � American Library Association. All rights reserved

Most helpful customer reviews

3 of 5 people found the following review helpful.
Feminism is fully alive and vibrant in Carolee Schneemann
By Pamela A. Strugar
This is a wonderful career survey of this brave artist. Her experience as a feminist artist painter sculptor film maker performer dancer thinker is very inspirational. Carolees relationship to her sexual body and the power of transformation throught the body is so very human healing strong and deeply intelligent. The power of feminist art to change art history and change the world is seen through her performances and paintings. For me the work in this book demands that I remember the struggle women artits had and still have- its only been 30 - 40 years of feminist body art! Let us never forget the struggles of these great artists who are women....This is a wonderful book!

0 of 0 people found the following review helpful.
An Essential Source on Carolee Schneemann
By Shana Mason
Yet another vastly under-documented and under-appreciated female artist. Carole Schneemann was one of the architects of the Fluxus/Happening moments in Postwar contemporary art, fluidly moving between film, performance, painting, and immersive installation work. I utilized this book as primary source material during an analysis of her work 'Meat Joy' (1964) during my graduate studies. Schneemann is, gratefully, still active and still archiving her body of work, and I gather that this text is an essential element to it.

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Sabtu, 03 Januari 2015

[A831.Ebook] Ebook Download Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba

Ebook Download Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba

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Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba

Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba



Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba

Ebook Download Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba

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Dance with Chance: Making Luck Work for You, by Spyros Makridakis, Robin Hogarth, Anil Gaba

"Written by true experts. Informative yet so much fun to read!" Nassim Nicholas Taleb – author of The Black Swan "Easy-to-digest and highly competent. If everyone were to read this book, the world would become a more enlightened place." Gerd Gigerenzer – author of Gut Feelings: The Intelligence of the Unconsious Uneasy with how chance determines a huge part of our lives, we try to control what cannot be controlled and predict what cannot be predicted. It’s a self-delusion that can have serious consequences for our personal finances, careers, happiness and health. Dance with Chance explains how we all fall foul of this “Illusion of Control.” Fortunately, when we understand how luck operates, we can lessen its ill effects. By learning when to cede control over certain aspects of our life, paradoxically, we gain more control. By making small changes to our lifestyle, we can make a huge difference to the things that matter to us. From simple investment strategies to warning against health screenings, the authors offer revolutionary and often counterintuitive advice to make luck work for you. You’ll find out why millions of deaths are caused each year by medical negligence and why a billionaire is no happier than an Eskimo. You’ll discover why no-one predicted the worst financial crisis since the great depression and what makes a sports star. Updated to include the latest happenings in the credit crunch and informed by the latest findings in psychology and statistics, Dance with Chance is an essential guide to navigating the uncertain world in which we live. Spyros Makridakis is Distinguished Research Professor at INSEAD, Abu Dhabi Centre and a former Greek Olympian. Robin M. Hogarth is ICREA Research Professor at Universitat Pompeu Fabra, Spain. He was formerly a professor at the University of Chicago’s Graduate School of Business.

  • Sales Rank: #1392573 in Books
  • Brand: Brand: Oneworld Publications
  • Published on: 2010-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.91" h x 1.20" w x 5.25" l, .82 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
Makridakis, Hogarth and Gaba—business professors and risk management experts—explore the powerful role of luck in our lives. For example, it's commonly accepted that to live a long, healthy life, weight, blood pressure and cholesterol should be controlled and smoking is verboten. However, the authors cite an analysis of mortality rates that suggests that these factors have only a minimal effect on longevity—and in the case of body weight, our common knowledge might be entirely wrong. Early sections reconsider medical and investment advice in the light of the unacknowledged and unstudied role of pure chance, and the authors make surprising recommendations: avoid doctors, seek boring investments and ignore almost everything in business books. The second—and weaker—section of the book offers abstract strategies for living with greater uncertainty. Although lacking in specific practical advice, the book is worthwhile for its provocative thesis and its invitation to readers to relinquish the illusion of control. (May)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Written by true experts. Informative yet so much fun to read!" -- Nassim Nicholas Taleb, author of The Black Swan: The Impact of the Highly Improbable

"Easy-to-digest and highly competent. If everyone were to read this book, the world would become a more enlightened place." -- Gerd Gigerenzer, author of Gut Feelings: The Intelligence of the Unconscious

"An excellent book." -- John Kay, Financial Times columnist and author of The Truth About Markets

"A delightful ballet of novel insights elegantly presented. Bravo! Encore!" -- Robert B. Cialdini, author of Influence: The Psychology of Persuasion

"Absolutely fascinating! A must read!" -- Robert J. Herbold, Executive Vice President and former Chief Operating Officer, Microsoft Corporation

Review
"Written by true experts. Informative yet so much fun to read!" Nassim Nicholas Taleb, author of The Black Swan: The Impact of the Highly Improbable.

"An excellent book." John Kay, Financial Times Columnist and author of The Truth About Markets

"Easy-to-digest and highly competent. If everyone were to read this book, the world would become a more enlightened place." Gerd Gigerenzer, author of Gut Feelings: The Intelligence of the Unconscious

"A delightful ballet of novel insights elegantly presented. Bravo! Encore!" Robert B. Cialdini, author of Influence: The Psychology of Persuasion

"Absolutely fascinating! A must read!" - Robert J. Herbold, Executive Vice President and former Chief Operating Officer, Microsoft Corporation

Most helpful customer reviews

25 of 26 people found the following review helpful.
Luck: Friend or foe? That's up to you.
By Robert Morris
According to a Hebrew aphorism, "Man plans and then God laughs." That sums up my own attitude toward "luck." I prefer good luck to bad luck but can seldom (if ever) predict -- much less control - either. Many people claim, "the harder I work, the luckier I am" but is it really luck? Are there not people who succeed without much (if any) effort and others who fail despite maximum effort? In a word, yes. Spyros Makridakis, Robin Hogarth, and Anil Gaba explain that "to dance with chance is to accept the role and importance of chance and to take advantage of the opportunities it creates while avoiding its negative consequences...giving up illusory control actually increases control [i.e. `the paradox of control'] and results in substantial benefits [whereas] the illusion of control pervades almost all aspects of our lives and can have serious negative implications for our well-being." So, the book's purpose is to help its readers to avoid costly mistakes and to help them "exploit the role of luck in the most important aspects of [their lives]"and to "seek both beauty and opportunity and take some life-enhancing steps of [their] own."

All well and good but how? Makridakis, Hogarth, and Gaba recommend what they call a "Triple A Approach": Accept the fact that the world is uncertain and therefore the future cannot be predicted, although possibilities can be identified; assess the nature of the uncertainty by using all of the information available to identify and (if possible) to measure the degree of probability of each of the aforementioned "possibilities"; and then augment the assessment to include contingencies not previously considered plausible. If I fully understand this approach (and I may not), its primary purpose is to help all illusions of control by revealing the role that chance (or "luck") plays as we proceed each day into an uncertain future. In this context, I am reminded of Lily Tomlin's observation that reality "is a collective hunch."

On Page 256, the authors provide a list of the principles behind all the stories they share in the first part of the book and then assert that, when it comes to making decisions, the importance of taking uncertainty into full account is paramount. The "Triple A Approach" offers one strategy. Another "is to support intuitive hunches (or `blinking') by thinking wherever possible - remember the chess grand masters and their years of painstaking practice. As for the remarkable properties of simple modeling (or `sminking'), decision-makers tend to under-exploit them, while relying excessively on the opinions of experts who are immune to the consequences of their expertise."

This is by no means an "easy read" but it generously rewards those who read it with appropriate care. (I felt obliged to re-read portions of several chapters and expect others to do the same.) Of greatest interest and value to me is how effectively Makridakis, Hogarth, and Gaba challenge, indeed repudiate a number of well-entrenched assumptions about chance (or "luck"), business forecasting, contingency planning, "creative destruction," superstition, and the subject of Chapter 12, "the inevitability of decisions." As I finished reading this book, I recalled a prayer attributed to Reinhold Niebuhr, one with which I conclude this review:

"God grant me the serenity
To accept the things I cannot change;
Courage to change the things I can;
And wisdom to know the difference."

20 of 21 people found the following review helpful.
Insightful and for a change, useful too...
By Alara
This book tells you about how luck plays a large and complex role in a person's wealth, health and happiness. In that context it is in accordance with the growing literature that explains the extent of its role and how people often tend to misperceive it. However, it does not stay there. Therein lies the book's originality. It includes sections where it gives actual advice on what to do and how to behave in order to dodge the clearly present but misinterpreted risk in many aspects of one's life. In that sense, it has a more complete argument such that one could actually change for the better the way one decides about their wealth, health and happiness.

About the writing; as one would expect from a good non-fiction book, it is engaging and for the most part entertaining thanks to its numerous provocative anecdotes and counterintuitive real life examples (like the death of King Charles II or the story of the unhappy rich). The three writers are established professors in the academia, yet their storytelling was far more modest than I would have expected and encountered so far in books that deal with similar subjects. I think this adds value to the book's objectivity and shows its respect for the reader's own ideas and experiences about the subject. Instead of pushing their ideas to the readers, the authors seem to try an approach where the readers are pulled into the story and shown different features of chance and its effects on our everyday lives.

It is a book to which you would go back from time to time and encounter the insights that you had missed the previous time.

10 of 11 people found the following review helpful.
Old and new ideas about uncertainty, entertainingly written
By David J. Aldous
The title made me initially skeptical, but this quickly turned out to be one of the best books I have read on the theme of dealing with chance in our everyday life and career. It has a clear thesis, our "illusion of control" -- that more of life than we realize is outside our control, and that being more realistic about this fact, while at first sight psychologically unsettling, in fact increases the "genuine control" we have over our lives. The authors focus on medicine, investment and business (after surveying potential readers to discover their interests-- what a radical idea!). Within these broad topics they cover a lot of ground, staying "on theme" and spending more time on real data and checkable historic illustrations and less time on fiction or personal anecdote. The authors, serious academics in different fields, maintain an easy to read style while staying in touch with academic literature. Finally, they actually have a bottom line conclusion that is neither trite nor ridiculous -- I copy it at the end of the review. These positive features put it way ahead of other books on similar themes. I have few substantial criticisms of what they explicitly say, though some reservations about the overall picture of chance that a reader might implicitly draw from the book. And, since many ideas touched upon briefly have been treated in more detail in other non-technical books, they could have been more helpful by saying explicitly "for more on this topic read ....".

To me the most memorable idea (Chapter 12) was their description of decision making as thinking or blinking or sminking. Here thinking means trying to take everything into account (often too difficult); blinking means instant gut reaction (often unreliable); and they invent the word sminking to mean "using some simple explicit rule". They give some cute illustrations (marital happiness, credit scores, ...) and advocate its use more widely. Anyway, to a reader of this review I propose a smink. Read Chapter 12 first; if you enjoy it, read the whole book; if not, forgedaboudit!

Here's their treatment of investment. They tell the story of the collapse of Long Term Capital Management and of hedge funds, they relate forecasts that turned out badly, they emphasize that historically equities have outperformed other instruments in the long term but not necessarily over the next 15 years; that the best way to invest in equities is via index funds with low fees; that most investors do much worse than the index for various reasons they list, and warn of the dangers of relying on emotion rather than following a consistent strategy. This is all stuff -- standard amongst academics -- that every investor needs to know. Indeed it has all been said before, most famously in A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing (Revised and Updated) (and the reader curious about where a suggested balanced portfolio comes from can consult the more analytical Unconventional Success: A Fundamental Approach to Personal Investment) but it's so vital to have objective voices raised against the self-interested clamor of the financial complex that it's well worth repeating. This book's two chapter account is one of the most convincing I've read.

Now financial markets have a unique feature, that (for instance) buying an individual stock rather than the index is like "betting against the spread" in football -- you are trying to predict the future better than the consensus. But the book doesn't emphasize enough (in my opinion) the point that this feature is special to investing and analogs -- it's one extreme of a spectrum of chance. A different extreme is, say, choosing a spouse, which is similar to investment as regards long-term unpredictability and importance to one's life, but is very different in that one is not competing to do something better than the consensus. For the declared goal of teaching the reader how to think about chance, an exercise of the form: [here are 10 situations, place them on a spectrum from "similar to investment" to "similar to choosing a spouse"] would be more engaging than telling many stories about Wall Street.

More briefly: the chapters on medicine form a plea for evidence-based medicine, making the point that (both historically and currently) many treatments or screenings have been in widespread use without clear evidence of their effectiveness. The chapters on business criticise management theory gurus and applaud the "creative destruction" view of capitalism. They propose that managers should ignore fashionable theories, remember that over the long term prices of standardized goods/services go down relative to wages, which can only be dealt with via (obviously) increasing productivity and via the somewhat vaguer notion (p. 125) "manage people to generate creative destruction". Other chapters describe (in an oddly coy way) the authors' own research on the ineffectiveness of prediction (this research featured prominently in The Black Swan: The Impact of the Highly Improbable), followed by advice on "how to predict, if you must": first look at historic data, then imagine drastically different future scenarios, then ask other people for their 95% confidence intervals, form a consensus of such, and double the length of the interval!

Anyway, the book's conclusions (p. 256) are worth knowing, so here they are. (But don't be misled into thinking the book is full of "complex statistical models", because it isn't).

The future is never exactly like the past.
Complex statistical models fit past data well but don't necessarily predict the future.
Simple models .... predict the future better ...
Both statistical models and people have been unable to capture the full extent of future uncertainty and been surprised by large forecasting errors ....
Expert judgement is typically inferior to simple statistical models
Averaging (whether of models or of expert opinions) usually improves forecasting accuracy.

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Kamis, 01 Januari 2015

[F323.Ebook] Download Ebook Essentials of Contemporary Advertising, by William Arens, David Schaefer, Michael Weigold

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Essentials of Contemporary Advertising, by William Arens, David Schaefer, Michael Weigold

Essentials of Contemporary Advertising, by William Arens, David Schaefer, Michael Weigold



Essentials of Contemporary Advertising, by William Arens, David Schaefer, Michael Weigold

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Essentials of Contemporary Advertising, by William Arens, David Schaefer, Michael Weigold

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

  • Sales Rank: #319803 in Books
  • Published on: 2008-04-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .90" w x 8.50" l, 2.65 pounds
  • Binding: Paperback
  • 592 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
The only ad book.
By andres
Even my teacher complained about the lack of texts regarding advertizing, However, this book has a large repertoire of ad campaigns from the past that are very helpful and explain the evolution of advertizing through out the years. Great book, simple and to the point.

0 of 0 people found the following review helpful.
Meh.
By Allie O'Neal
Do not buy this if you are wanting the full product. There are 10+ pages in the middle of the book have been ripped out.

0 of 0 people found the following review helpful.
Great book
By Nicole
The book is very informative. It's easy to read, and uses real life examples. I enjoyed being taught the material in class. I'm also going to read this on my own time as well.

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